growth is my passion
Marketing Campaign Consultant with 10 years of experience implementing Digital Marketing Campaigns through multiple disciplines. Conceptualized and managed full marketing development programs ranging from $10,000 to $1.2 million in yearly marketing budgets using a team of 4-8 people.
Core competencies include Project Management, Campaign Creation, Content Storyboarding, Copywriting, Social Media Marketing, Project tracking, Team Management, Risk Management, Budgeting. I am currently an MBA student at WGU.
LodownDigital.com, Campaign Consultant
August 2017 - Present
After years of successful SEM, Social Media, PR, and partnership marketing with Stamford Pools, I was afforded the opportunity to lead the project planning side at Lodown Digital. This was a more comprehensive role that combined the different skills I had learned in the past. It also taught me valuable new skills including Project Management, Business Development, and Team Communication.
I build marketing campaign structures for key accounts with a monthly budget of $10,000 and greater.
Currently help integrate automation tools that collect late stage data for optimization -CRM integration with lead intake and lead categorization
Asset and Channel consulting
Content Storyboarding and Creation
After creating these plans, I work directly with our team to execute these plans at a high level.
Stamford pools, marketing director
June 2014 - August 2017
Implemented strong PPC, PR, Email and community outreach campaigns. -Helped to grow revenue 34%-40% Year over Year.
PPC targeting optimized to receive leads and contacts in record numbers.
Generated leads at a $1,289 CPA
With an average ticket price of $90,000 this CPA is industry leading
Developed partnerships through events and promotions to help us reach a broader audience by using that of our partner
Stamford Pools helped create the knowledge of more creative marketing efforts such as event partnerships, video production as well as a more dynamic content distribution knowledge through D2C and B2B short form content plans.
225 Alive, PPC & Content specialist
August 2011 - June 2014
-I was able to drive enough traffic to sell well over $12,000/Month in advertising in our fifth month.
225Alive was my first shot at showing what I could do. I was taught by a great leader about the creation process. This knowledge helped me to grow at a high level and manage extremely creative campaigns through my almost 3 year journey with them. This was a start-up company so the freedom I had was enormous. Autonomy at such a young age bred great courage and responsibility that I take with me to this day.